Thursday, 20 March 2008

Creating my online persona

User personas, scenarios and journeys are central to building great websites and exceptional user experiences. Here at the OTHER media, my role as Content Strategist encompasses the creation of user personas. Basically, I imagine and describe the likely characteristics of our clients’ current audiences and audiences they could attract.

Being creative in this way is good fun (much like when you got to write short stories about magic glasses or something equally random at primary school) but more importantly personas are vital in shaping your site; its tone of voice and its usability. So how would I describe myself as an online persona?

The online grazer: Sally Smith (aged 28)

Sally lives in London and works for a web design agency. She is internet savvy and not afraid of buying items online or internet dating. She regularly uses Hotmail, YouTube, Facebook and IM to keep in touch with her friends. She showed her dad how to use IM, but draws the line at Facebook; some things should remain sacred! Sally shares videos and links on del.icio.us and Stumble Upon (between you and me, she uses these bookmarking sites because her memory is too rubbish to remember the URLs of good sites).

Sally is a bit of an internet grazer, as her internet usage varies: sometimes she is online a lot after work and other times she goes days without logging on; it all depends on the social calendar. Sally goes to a regular jive class; loves DCI Gene Hunt and is currently listening to David Bowie and Roxy Music (the 80s suddenly seem really great).

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